What is Reto?

Reto is a medical education platform that connects institutions, hospitals and the pharmaceutical industry with medical communities through learning experiences, technology and analytics to generate measurable educational impact.

The problem we solve

Today, medical education faces a structural disconnect: content is fragmented, audiences are scattered and results are hard to measure.

Isolated efforts

Institutions, hospitals, and pharmaceutical companies invest in educational initiatives without clear visibility into their actual impact on learning and clinical practice.

Low engagement

Fragmented content and scattered audiences lead to low participation and results that are difficult to measure.

Decisions without data

Without clear metrics, it is impossible to optimize educational strategies or demonstrate return on investment. Reto was created to bridge this gap.

The values that guide Reto

We are curious

We seek to deeply understand the needs of our users and clients to design the right solution. We question the status quo, don't judge new ideas, and maintain constant learning that pushes us out of our comfort zone.

We think like owners across the organization

We are passionate about business results and take full responsibility for our actions. We take care of resources, act with urgency and practicality, and continuously raise the standard of excellence.

We are generous

We are driven by holistic wellbeing and the positive impact of our work. We enjoy helping others and always seek to transform and improve our environment.

We are transparent

Ethics and responsibility guide every one of our relationships. We communicate honestly and openly, always aiming to exceed the expectations we set (under promise, over deliver).

We are persistent

We work with a firm purpose that goes beyond the immediate. We deeply believe in the value of what we are building and always give that extra effort to reach our goals.

We take our promises seriously, our word matters

Our word has value. We deliver on what we promise to clients, partners and teammates; we keep everyone informed of our progress and, if something unexpected comes up, we always communicate it honestly.

We build connections

We build meaningful relationships focused on what users really need. We foster mutual growth and support professional dreams, inside and outside the organization.

We champion healthcare professionals

We are the biggest allies of those who care for lives. We seek out and manage the best resources to support their growth, making their path to success easier.

A meaningful impact on medical education in Mexico

Reto has established itself as a key partner in the education and continuing professional development of physicians in Mexico, supporting them throughout different stages of their careers.

+65,000

Active community members nationwide

More than 65,000 physicians are part of Reto, actively participating in learning experiences across the platform.

ENARM

ENARM Preparation

We have supported thousands of general practitioners in their preparation for the ENARM through simulations, clinical cases, and performance tracking.

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Specialist training

We support medical specialists in their continuing education and preparation for board certification exams through relevant specialty-specific content.

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Partnerships with hospitals and institutions

We collaborate with teaching hospitals and universities to strengthen medical education through licenses, academic programs, and scholarships.

What our partners say

We managed to position our clinics as an attractive place to work. Our HR team noticed this growth and greatly values the progress achieved.

Partner Hospital

The platform achieved engagement far higher than our traditional campaigns.

Medical Affairs – Pharmaceutical Lab

Reto MD helps us unify the group, enriching classes and fostering teamwork. The simulators and clinical cases promote collaborative review and additional research; studying as a team with these tools improves study techniques and noticeably reduces student stress.

ENARM Program Coordinator, M.D. - Private University (Top #1)

The team

Reto is built by a multidisciplinary team focused on medical education, technology and value generation for the health ecosystem. We work with one goal: to design relevant, measurable educational experiences aligned with the real needs of physicians.